Command Center

Decide: (a) provide login credentials to schedule posts directly, or (b) post manually from drafts Bart provides. This is the primary blocker for the content engine.

Short phone video showing the studio interior — clean space, equipment, chairs, artwork on walls. This is the #1 trust-builder for new expat/tourist clients.

Short clips of artists at work or speaking to camera. Doesn't need to be fluent — even "Hi, I'm [name], I do fine-line work" is enough. Bart will provide the script.

Ask recent expat/tourist clients for a short video or written quote. Bart has the review request templates ready. Key trust signal for the target audience.

Ensure Google Maps listing has current photos, accurate hours, and English description. Bart has the optimized listing copy ready to paste. High-value for tourist search traffic.

Bart recommends Instagram first (where Sisters Ink already has presence + expat audience is active). TikTok for discovery once content engine is running. Confirm or override.

Two paths: (a) Jang provides Instagram/TikTok login → Bart schedules directly. (b) Bart delivers ready-to-post drafts → Jang posts manually. Path (a) is faster. Decision needed.

Create channel: "Sisters Ink Da Nang" — requires a Google account owned by Jang or Sisters Ink. Bart provides the channel bio, banner copy, and keyword list. Takes 10 min to set up.

Decide: (1) Domain name (sistersink.vn or sistersink.com.vn or similar), (2) Key pages needed (Portfolio, Booking, About, Contact), (3) Booking method (DM only, form, or third-party like Booksy). Bart builds once confirmed.

Bart will deliver the 30-day calendar. Joe reviews and approves before Jang starts posting. Look for: tone, timing (days/frequency), content mix. Bart will revise based on feedback.

Captions across all 4 content pillars (Trust / Discovery / Desire / Action). Ready to deliver now. Waiting on: Joe confirms platform priority (Joe J1).

Scripts for: (1) Price inquiry, (2) Booking request, (3) Walk-in question, (4) Design consultation, (5) General availability. English + Vietnamese versions. Ready to deliver.

Full calendar: post topics, hooks, format (Reel/Story/Carousel), timing, platform. Ready to build now. Waiting on: platform priority (Joe J1) and posting method (Joe J2).

Channel bio, banner copy, SEO keyword list, 5 long-form video titles + descriptions + tags, 20 Shorts title/description templates. Waiting on: channel created (Joe J3).

Updated business description, category tags, FAQ answers, post templates, and review response library. Ready to deliver now — Jang pastes into Google Business profile.

Trust-and-booking machine: Portfolio gallery, About the artists, Booking/inquiry form, Google Maps embed, English + Vietnamese. Fast, mobile-first. Waiting on: Joe confirms requirements (Joe J5).

DM templates to send past English-speaking clients asking for a Google review. 3 versions: casual, polite, post-healed follow-up. Ready to deliver — Jang sends to past clients.